Appliance Serve Privacy Policy

the data we collect and how we use it.

This is the Privacy Policy of ApplianceServe Ltd, Company registration number: 08957597, whose registered office is at 3 Poole Road, Bournemouth, Dorset, BH2 5QL.

This Privacy Policy sets out how we will collect and process your personal data and provides certain legal information to show your legal rights regarding the handling and processing of your data.

ApplianceServe Ltd is the controller of your personal data – if you need to contact us regarding the processing of your personal data you can contact us at:

Post: Quality Control Team, 3 Poole Road, Bournemouth, Dorset, BH2 5QL
 0800 411 8899

What information we hold about you and where we obtain this from?

The personal data that we collect about you includes the following information:
- Personal data such as your name, address, contact details that you provide to us in person, via our website or by telephone.
- Financial details, such as your bank account.
- Information about your use of our website such as your IP address, which is a unique number identifying your computer, including personal    data gathered using cookies.

We collect your personal data from you when you enquire for insurance, when we set up your policy, and when we make changes to your policy for you. This may also involve the collection of data from or about others who are associated with you and your insurance policy such as other persons insured on your policy.

You have a contractual obligation to provide this personal data failure to do so will prevent us from providing our services. Your personal data will not be transferred outside of the European Union unless the recipient of the data applies security and processing standards compliant with EU data protection laws.

We also collect data from data brokers where we have a legitimate interest and data from data brokers where you have given your explicit consent for your data to be provided to us and for us to contact you via telephone, email or SMS regarding our products. You can withdraw your consent at any time by contacting us on the address shown above.

How we use your personal data and the lawful basis for doing so:

  • In order to perform our contractual obligations to you.
  • Your details may be used by us to market and promote other our products and services.
  • To administer your account, including financial transactions for insurance broking
  • To service providers / service engineers to undertake the repair to your appliance and to provide us with relative technical information.
  • To assist in the prevention and reduction of fraud and other financial crime
  • In the interests of security and to improve our service, telephone calls you make to us will be monitored and/or recorded
  • To meet the requirements of any relevant regulator or dispute resolution provider
  • To enable us to market and promote similar products and services to those you have already received.
  • To enable us to carry out profiling analysis to help us develop our products/services and to better understand our customers and prospective customers We will ensure that any data will be anonymised.
  • To assist with training and prevent fraud telephone calls are recorded.
  • To deliver the insurance or service provided under the contract.
  • The processing is needed to pursue our legitimate interest in operating our business. You can object to this contact at any time.
  • The processing is needed in connection with any contract that you may enter into with us.
  • This process is needed to enable us to fulfil our contract with you and arrange a repair.
  • The processing is needed for us to comply with our legal requirements
  • The processing is needed to pursue our legitimate interest in the management and operation of our business
  • The processing is needed to enable us to fulfil our regulatory and legal requirements.
  • The processing is needed to pursue our legitimate interest in operating our business. You can withdraw your permission at any time.
  • The processing is needed to pursue our legitimate interest in operating our business
  • The processing is needed to pursue our legitimate interest in operating our business.

Automated decisions  
We do not use information relating to you for any profiling nor do we have any have systems that take automated decisions about you, but if this changes in the future the notice will be updated to reflect this. We will only store your data for as long as is necessary to comply with the requirements of your cover contract and any legal obligations or lawful processing conditions that may exist as a result.

Your Rights

Data retention
We will hold information about you in our data systems only for as long as we need to hold it which is generally as follows: If contact us for a quotation, we will keep your details for up to 3 years.  If you purchase a Service Plan or Policy, we will keep all personal information for a period of 7 years after the plan/ policy ends to ensure we meet our statutory and regulatory.  At the end of the retention period, your personal data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis, underwriting and business planning.

You can ask us to:
- Provide a copy of your personal information that we hold about you.
- Ask us to correct or delete unnecessary or inaccurate personal information.
- Right to be forgotten and have all the data that we hold about you erased.
- Restrict or to object to the use of your personal information at any time.
- Object to any automated decision, including profiling which may    have been used.
- Provide your personal data in a structured, commonly used and machine-readable format and to have your personal data transferred to    another controller.
- Where we rely on your consent to use your personal information, you can withdraw that consent at any time.
- The right to make a complaint to the Information Commissioner’s Office. For more information, please visit

Disclosures to third parties
We may pass your data to other organisations such as insurers, auditors, external consultants, credit providers, banks, regulators, repairers and appliance suppliers to enable us to fulfil the contract and meet our regulatory requirements.

How we contact you about other products and services.
We will use your personal data to let you know about similar products and services that could be of interest to you. This is based on the “soft opt-in” set out under the Privacy and Electronic Communications Regulations.  

Depending on your preference, we may contact you by post, telephone or e-mail. You will be given the option to stop receiving any communications from us in this regard at any time. However, please note that this will not affect us contacting you about the servicing of products that you have specifically requested from us.

You can change or remove your consent at any time.

Website Privacy Statement.

Cookie Policy.
What information do we collect?
- We may collect, store and use the following kinds of personal data:
- information about your visits to and use of this website.
- information that you provide to us via or online contact forms.

Information About Website Visits.
We may collect information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and number of page views. We may use this information in the administration of this website, to improve the website’s usability, and for marketing purposes. We use cookies on this website. A cookie is a text file sent by a web server to a web browser, and stored by the browser. The text file is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser. We may send a cookie which may be stored on your browser on your computer’s hard drive. We may use the information we obtain from the cookie in the administration of this website, to improve the website’s usability and for marketing purposes. We may also use that information to recognise your computer when you visit our website, and to personalise our website for you. Most browsers allow you to refuse to accept cookies. (For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.) This will, however, have a negative impact upon the usability of many websites.​

Third Party Cookies
Pages with embedded content from other websites such as Facebook, YouTube and Twitter, may present cookies. Similarly, when you use one of the share buttons on our website, a cookie may be set by the service you have chosen to share content through. Appliance Serve does not control the dissemination of these cookies. You should check the relevant third party website for more information about these.

How do you change your cookie settings
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or To opt out of being tracked by Google Analytics across all websites visit​

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